Abstract
Due to the world-wide trend of digitalization in every sphere of human life and using social media on a daily basis, the current young generation can be characterised by permanent connectedness via digital devices and social media. Universities – as well as any organization providing services – must respond to the demands and needs of their customers – i.e. students. Therefore, in order to enhance their competitiveness, they must apply such forms of instruction, which are both attractive and efficient. The authors of the presented paper deal with the topical issues of online instruction in the context of university education with a special focus on online tutoring, which represents a highly individualized form of education.

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Copyright (c) 2019 Silvia Barnová, Slávka Krásna