Abstract
Competitiveness and market share on a highly competitive market of higher education can be retained by university only if it protects its good name, continuously shows good results in education, has exceeding results from its competitors, and is able to create and retain unique and above standard pleasant conditions for studying, that fulfil the expectations of current and future students. The quality of school is shown not only through the care for the product, but also through its systematic ability to satisfy needs of students as clients (partners) of education.
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Copyright (c) 2020 Roman Kořán